Most small and mid-sized businesses use Google Analytics – it’s user-friendly, powerful and, best of all, free.

An “out-of-the-box” installation of Google Analytics gives you a lot of great data when it comes to analyzing your organic search traffic. However, there’s a lot more to dig into – and the value can be tremendous.

In my experience most Google Analytics users and installations barely scratch the surface of what the platform can do.

Here are 10 ways to pimp your Google Analytics installation and get the most out of your SEO data:
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