From the category archives:
Over the last few weeks of 2008 there was a lot of talk about drastic changes to Google’s ranking algorithms that would come in early 2009. At PubCon 2008 in November Bruce Clay proclaimed that “ranking is dead” in a much-discussed session. Here’s a video of Mike MacDonald from WebProNews interviewing Bruce about his presentation. To [...]
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Links are valuable because Google made them valuable. Before Google, links had one primary function: they were reference points. They allowed webmasters to point to other pages and users to follow with only a click. When Google revolutionized search, they did it largely by taking links as signals of trust and relevance. And it worked. [...]
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