SEO is mainly about links – the more you get from valuable pages, the better you rank. Period.
Sure, the on-page stuff matters, but links can outweigh any of it.
That’s why Acrobat Reader ranks #1 for “click here” – because of the links pointing to that page. You won’t find the words “click here” anywhere in the page copy or code.
I’ve been involved in my fair share of failed link building campaigns. I wish I could say that over the years I’ve developed the perfect system to build links that help you rank.
The truth is that there isn’t a “right way” to do it.
When every project is unique it’s difficult to put together a system that works reliably. You build principles, tricks and resources – but automation is a long way off. And, in fact, as soon as someone develops an automated way to build value of any kind the value evaporates.
But if there’s one principal that all of the best examples of link building hammers home, it’s this: the best link building campaigns are scalable.
So how to you make your link building strategy scalable?
