From the category archives:

SEO Strategy

Is Your SEO Agency Spinning Wheels?

by Mike Tekula

Hang around in the SEO circles long enough and you’ll find no shortage of anecdotes about poorly-served clients and agencies that just don’t get it. I’ve certainly seen my share.
There are still businesses out there selling “search engine submission” services – I had a VP at a marketing company explain to me just a few [...]

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8 SEO Scams That Won’t Die

by Mike Tekula

It’s easy to forget sometimes that each of us is at our own point on the path of learning.
While those of us who live/breathe Internet Marketing have come to view certain truths as self-evident and obvious, many people are just starting out, coming to grips with the basics and uncertain about what information they can [...]

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On Friction and Value in SEO

by Mike Tekula

Wouldn’t it be great if SEO were easy?
Imagine if every project you looked at was a “no brainer” – the starting point, the goal and every step along the way laid out clear as day like Google Maps directions.
We’d all be happy as clams, sitting back and watching the money roll in, laughing as we [...]

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On-site SEO: the Low-hanging and Low-value Fruit

by Mike Tekula

There is no shortage of SEO checklists out there, and they all go something like this:

Research keywords
Write optimized title tags
Write optimized headlines
Write optimized body copy
Optimize internal link text
…

If you’ve been learning about SEO for any amount of time you’ve no doubt read a few of these.
And the truth is that most of them are accurate. [...]

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