From the category archives:
Hang around in the SEO circles long enough and you’ll find no shortage of anecdotes about poorly-served clients and agencies that just don’t get it. I’ve certainly seen my share. There are still businesses out there selling “search engine submission” services – I had a VP at a marketing company explain to me just a [...]
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It’s easy to forget sometimes that each of us is at our own point on the path of learning. While those of us who live/breathe Internet Marketing have come to view certain truths as self-evident and obvious, many people are just starting out, coming to grips with the basics and uncertain about what information they [...]
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Wouldn’t it be great if SEO were easy? Imagine if every project you looked at was a “no brainer” – the starting point, the goal and every step along the way laid out clear as day like Google Maps directions. We’d all be happy as clams, sitting back and watching the money roll in, laughing [...]
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There is no shortage of SEO checklists out there, and they all go something like this: Research keywords Write optimized title tags Write optimized headlines Write optimized body copy Optimize internal link text … If you’ve been learning about SEO for any amount of time you’ve no doubt read a few of these. And the [...]
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