From the category archives:

SEO Tactics

How To Capitalize on the Long Tail of Your Search Traffic

by Mike Tekula

The long tail of your search engine traffic doesn’t always represent the long tail of search.  Sometimes the keywords that are referring just one or two visitors per month to your site actually bring a lot of traffic to search engines – you’re just not ranking well-enough to capitalize on the bulk of it.
Here is [...]

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Linkscape Helps To Demystify Google’s Algorithm

by Mike Tekula

There was a lot of buzz a few weeks back when Rand Fishkin “outed” an SEO company, citing what he called their “spurious” tactics in building links with a heavy emphasis on anchor text – tactics that had clearly worked well for them. He called this an embarrassment for Google and other search engines. A [...]

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A Cyclical Approach to Managing SEO Campaigns

by Mike Tekula

Search engine optimization (SEO) is constantly changing.  Search engines continuously introduce tweaks to their ranking algorithms, find new ways to rank or index website content and develop new data sources.  Monitoring your visibility and traffic on a regular basis and adapting to changes where possible is key.
You’re also going to be wrong a lot of [...]

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