How To Capitalize on the Long Tail of Your Search Traffic

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The long tail of your search engine traffic doesn’t always represent the long tail of search.  Sometimes the keywords that are referring just one or two visitors per month to your site actually bring a lot of traffic to search engines – you’re just not ranking well-enough to capitalize on the bulk of it.

Here is a quick and simple method to utilize your analytics, a ranking tool and any spreadsheet software to quickly and easily identify opportunities to improve traffic from the long tail of your search traffic.

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Linkscape Helps To Demystify Google’s Algorithm

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There was a lot of buzz a few weeks back when Rand Fishkin “outed” an SEO company, citing what he called their “spurious” tactics in building links with a heavy emphasis on anchor text – tactics that had clearly worked well for them. He called this an embarrassment for Google and other search engines. A lot of the discussion that followed was focused on whether Rand had violated some ethical code or blogged out of bitterness. I think anybody that got caught up in that missed something important.

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A Cyclical Approach to Managing SEO Campaigns

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Search engine optimization (SEO) is constantly changing.  Search engines continuously introduce tweaks to their ranking algorithms, find new ways to rank or index website content and develop new data sources.  Monitoring your visibility and traffic on a regular basis and adapting to changes where possible is key.

You’re also going to be wrong a lot of the time.  That’s just how it works.  For all of the powerful SEO tools out there that can help you get a sense of the competition and traffic in your vertical and what it will take to build search traffic, there will always be surprises.  Accept this before you get started: you won’t always come away with success.  What you will come away with, though, is more data to work from.

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