From the category archives:
Do you enjoy reading mission statements? How about “welcome to our website” messages? Photos of jigsaw puzzles and handshakes? No? That’s weird, because if we’re to learn from the examples set by our small business peers, this stuff is the friggin cat’s pajamas. Why would anybody do this stuff if nobody wanted to see it? Because [...]
{ 7 comments }
Like most starters you probably don’t “check out” for the weekend (at least not entirely). Most of us put some work in on Saturdays and Sundays. Since much of the business world quiets down, the weekends can be a haven to get some real work done without much disruption. Why not take some time this [...]
{ 5 comments }
When Malcolm Gladwell wrote in Outliers that becoming a master takes 10,000 hours of practice, he was probably trying to give us some hope – that success is more about your work ethic and persistence than being born lucky. But most of us see that number, with all those zeros, and think to ourselves, “shit…that’s [...]
{ 9 comments }
Local businesses don’t usually have the budget to hire a marketing firm to launch a promotional campaign. Usually you’re duct taping things together, rubbing in some elbow grease and hitting the “good enough” button. But there are plenty of ways to leverage the web to promote your local business – and most of them are [...]
{ 8 comments }
Competitors suck. Especially when they’re doing better than you are. And when you’re getting your ass kicked and decide to step up your game - get better search rankings, grow your audience, land more sales, etc – the first place you look for ideas is at your competitors. What are they doing? What’s working for them? How [...]
{ 6 comments }
