From the category archives:
All marketers tell stories.
Stories are how we convince people to take that leap of faith – to give us their attention, subscribe to our content and, ideally, buy from us at some point.
That may sound a little slimy and manipulative until you consider that not everyone who tells stories is making stuff up.
Third Tribe Marketing* is [...]
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I used to write the worst code in the world.
It was sloppy, bloated and choked search engine crawlers like a boney chicken sandwich.
Then I learned the right way to use CSS. I learned it from Andy Budd, Simon Collison and Cameron Moll in a phenomenal book called CSS Mastery that should be on every front-end [...]
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The problems Flash creates for SEO are well-documented. I covered the topic in April.
Less-often discussed are the numerous reasons, other than SEO, that building a website with Flash is the lame sauce.
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Web development projects can get expensive. There’s a lot at work behind a website. Hamsters on wheels, gnomes keeping the coal fires burning, which create steam, which turn the turbines…you get the idea.
But if you arm yourself with the right information, and take the right approach, you could stand to trim your costs down significantly.
Before [...]
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I started as a Flash designer in high school (circa 1998). I thought Flash was possibly the coolest thing in the world (and at the time it just might have been).
I would show people websites like www.GaboCorp.com and www.Eye4U.com any chance I got – and they blew people away. They’re still pretty impressive. My own [...]
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