From the category archives:
Do you enjoy reading mission statements? How about “welcome to our website” messages? Photos of jigsaw puzzles and handshakes? No? That’s weird, because if we’re to learn from the examples set by our small business peers, this stuff is the friggin cat’s pajamas. Why would anybody do this stuff if nobody wanted to see it? Because [...]
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All marketers tell stories. Stories are how we convince people to take that leap of faith – to give us their attention, subscribe to our content and, ideally, buy from us at some point. That may sound a little slimy and manipulative until you consider that not everyone who tells stories is making stuff up. [...]
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I used to write the worst code in the world. It was sloppy, bloated and choked search engine crawlers like a boney chicken sandwich. Then I learned the right way to use CSS. I learned it from Andy Budd, Simon Collison and Cameron Moll in a phenomenal book called CSS Mastery that should be on [...]
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The problems Flash creates for SEO are well-documented. I covered the topic in April. Less-often discussed are the numerous reasons, other than SEO, that building a website with Flash is the lame sauce.
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Web development projects can get expensive. There’s a lot at work behind a website. Hamsters on wheels, gnomes keeping the coal fires burning, which create steam, which turn the turbines…you get the idea. But if you arm yourself with the right information, and take the right approach, you could stand to trim your costs down [...]
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