Comments on: A Cyclical Approach to Managing SEO Campaigns http://unstuckdigital.com/cyclical-approach-managing-seo-campaigns/ Creative Online Marketing for Small Business Fri, 03 Sep 2010 17:28:37 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Mike Tekulahttp://unstuckdigital.com/cyclical-approach-managing-seo-campaigns/comment-page-1/#comment-12 Mike Tekula Thu, 13 Nov 2008 16:50:03 +0000 http://www.unstuckdigital.com/?p=169#comment-12 Thanks Donna! Coming from someone of your talent and experience, that means a great deal. Thanks Donna! Coming from someone of your talent and experience, that means a great deal.

]]> By: DazzlinDonnahttp://unstuckdigital.com/cyclical-approach-managing-seo-campaigns/comment-page-1/#comment-11 DazzlinDonna Thu, 13 Nov 2008 16:28:22 +0000 http://www.unstuckdigital.com/?p=169#comment-11 Really glad I ran across your blog. It has definite heart! Looking forward to reading more posts like this one. I stumbled and sphunn it, btw. Just to prove I liked it! :) Really glad I ran across your blog. It has definite heart! Looking forward to reading more posts like this one. I stumbled and sphunn it, btw. Just to prove I liked it! :)

]]> By: Mike Tekulahttp://unstuckdigital.com/cyclical-approach-managing-seo-campaigns/comment-page-1/#comment-5 Mike Tekula Tue, 04 Nov 2008 15:43:30 +0000 http://www.unstuckdigital.com/?p=169#comment-5 @Singapore SEO That's interesting - I honestly haven't dealt with the SDLC before. But you're right, it is quite similar. Thanks for the reference. @Singapore SEO That’s interesting – I honestly haven’t dealt with the SDLC before. But you’re right, it is quite similar. Thanks for the reference.

]]> By: Singapore SEOhttp://unstuckdigital.com/cyclical-approach-managing-seo-campaigns/comment-page-1/#comment-4 Singapore SEO Tue, 04 Nov 2008 05:35:59 +0000 http://www.unstuckdigital.com/?p=169#comment-4 Great article! Your SEO workflow reminds me of Systems Development Life Cycle (SDLC). :-D Great article! Your SEO workflow reminds me of Systems Development Life Cycle (SDLC). :-D

]]> By: Mike Tekulahttp://unstuckdigital.com/cyclical-approach-managing-seo-campaigns/comment-page-1/#comment-3 Mike Tekula Mon, 03 Nov 2008 18:18:39 +0000 http://www.unstuckdigital.com/?p=169#comment-3 @IgniteMedia Definitely a good point - quoting for a prospective client without getting into the meat of the research and strategy development can be tricky. I think the ability to do it with any kind of precision is always going to be elusive. At the end of the day, probably the best we can do is either 1) set a retainer model for ongoing contracts that is simply going to lack a precise match-up with [# of Hours] x [Hourly Rate] or 2) set a cyclical contract model that meshes with what you think the client needs (i.e. an initial optimization period of six months with two quarterly reviews - at the second and final review as per the contract, reevaluate goals and tactics required to reach them).At some point we've just got to admit that we're flying by the seats of our pants in some respects. We can spend all the time we want estimating costs and likely achievements, but we'll never get it perfect because it isn't a closed system. With that in mind, I like building flexibility into the contract model. I think at the end of the day what is most important is being honest with your clients about the results of your efforts - not stubbornly standing by an initial assessment of needs and goals that proved to be wrong. @IgniteMedia Definitely a good point – quoting for a prospective client without getting into the meat of the research and strategy development can be tricky. I think the ability to do it with any kind of precision is always going to be elusive. At the end of the day, probably the best we can do is either 1) set a retainer model for ongoing contracts that is simply going to lack a precise match-up with [# of Hours] x [Hourly Rate] or 2) set a cyclical contract model that meshes with what you think the client needs (i.e. an initial optimization period of six months with two quarterly reviews – at the second and final review as per the contract, reevaluate goals and tactics required to reach them).

At some point we’ve just got to admit that we’re flying by the seats of our pants in some respects. We can spend all the time we want estimating costs and likely achievements, but we’ll never get it perfect because it isn’t a closed system. With that in mind, I like building flexibility into the contract model. I think at the end of the day what is most important is being honest with your clients about the results of your efforts – not stubbornly standing by an initial assessment of needs and goals that proved to be wrong.

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