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> <channel><title>Comments on: How Linkscape™ Falls Short of Actionable Data</title> <atom:link href="http://unstuckdigital.com/linkscape-falls-short/feed/" rel="self" type="application/rss+xml" /><link>http://unstuckdigital.com/linkscape-falls-short/</link> <description>Creative Online Marketing for Small Business</description> <lastBuildDate>Fri, 03 Sep 2010 17:28:37 +0000</lastBuildDate> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0.1</generator> <item><title>By: Mike Tekula</title><link>http://unstuckdigital.com/linkscape-falls-short/comment-page-1/#comment-26</link> <dc:creator>Mike Tekula</dc:creator> <pubDate>Wed, 19 Nov 2008 15:47:27 +0000</pubDate> <guid
isPermaLink="false">http://www.unstuckdigital.com/?p=310#comment-26</guid> <description>That is a great point and idea - if Linkscape displayed an indication of this disconnect in cases like AliveDirectory.com it would be very useful not just for competitive research but to quickly determine whether a site you&#039;re researching has been penalized by Google.</description> <content:encoded><![CDATA[<p>That is a great point and idea &#8211; if Linkscape displayed an indication of this disconnect in cases like AliveDirectory.com it would be very useful not just for competitive research but to quickly determine whether a site you&#8217;re researching has been penalized by Google.</p> ]]></content:encoded> </item> <item><title>By: randfish</title><link>http://unstuckdigital.com/linkscape-falls-short/comment-page-1/#comment-25</link> <dc:creator>randfish</dc:creator> <pubDate>Wed, 19 Nov 2008 15:33:55 +0000</pubDate> <guid
isPermaLink="false">http://www.unstuckdigital.com/?p=310#comment-25</guid> <description>No argument here. It&#039;s definitely a feature I&#039;d like to see as well. The one thing I do like about comparing mozRank vs. PageRank is that it often helps ID who has been penalized or devalued vs. who simply has low PageRank.. For example, when we ran a comparison of 10,000 pages mozRank vs. PageRank, we found that we&#039;re off, on average, by 0.7, which isn&#039;t a huge number, but looking at the top 100-200 where we were off the most significantly, virtually all of those sites had a PR penalty for selling links. Thus, while mozRank might mislead you into thinking that a site passes more juice than it does, using it in combination with PageRank can actually be hugely valuable (and give an extra piece of data you wouldn&#039;t have had previously).In the future, I think we&#039;ll try to add some sort of notice like &quot;may be penalized&quot; or &quot;may not pass PageRank&quot; - that kind of thing based on the comparison (or based on our own spam/paid link analysis).</description> <content:encoded><![CDATA[<p>No argument here. It&#8217;s definitely a feature I&#8217;d like to see as well. The one thing I do like about comparing mozRank vs. PageRank is that it often helps ID who has been penalized or devalued vs. who simply has low PageRank.. For example, when we ran a comparison of 10,000 pages mozRank vs. PageRank, we found that we&#8217;re off, on average, by 0.7, which isn&#8217;t a huge number, but looking at the top 100-200 where we were off the most significantly, virtually all of those sites had a PR penalty for selling links. Thus, while mozRank might mislead you into thinking that a site passes more juice than it does, using it in combination with PageRank can actually be hugely valuable (and give an extra piece of data you wouldn&#8217;t have had previously).</p><p>In the future, I think we&#8217;ll try to add some sort of notice like &#8220;may be penalized&#8221; or &#8220;may not pass PageRank&#8221; &#8211; that kind of thing based on the comparison (or based on our own spam/paid link analysis).</p> ]]></content:encoded> </item> <item><title>By: Mike Tekula</title><link>http://unstuckdigital.com/linkscape-falls-short/comment-page-1/#comment-24</link> <dc:creator>Mike Tekula</dc:creator> <pubDate>Wed, 19 Nov 2008 14:12:44 +0000</pubDate> <guid
isPermaLink="false">http://www.unstuckdigital.com/?p=310#comment-24</guid> <description>@Rand - thanks for stopping by.No doubt Linkscape offers SEOs the best information on links we&#039;ve ever had.  It&#039;s an invaluable addition to my own tool set - and I&#039;m sure it will be for anyone who tries it.  Still, this issue was stuck in my craw since I noticed it - mozRank is potentially a solid metric, but &quot;actionable&quot; in my definition has to be tied to how Google and the other search engines actually value links - and in the example above there&#039;s clearly a disconnect.If nothing else, I wanted to make the case that while Linkscape is a great tool for competitive link research,  we still need to cautiously inspect the other signals involved before we take action.</description> <content:encoded><![CDATA[<p>@Rand &#8211; thanks for stopping by.</p><p>No doubt Linkscape offers SEOs the best information on links we&#8217;ve ever had.  It&#8217;s an invaluable addition to my own tool set &#8211; and I&#8217;m sure it will be for anyone who tries it.  Still, this issue was stuck in my craw since I noticed it &#8211; mozRank is potentially a solid metric, but &#8220;actionable&#8221; in my definition has to be tied to how Google and the other search engines actually value links &#8211; and in the example above there&#8217;s clearly a disconnect.</p><p>If nothing else, I wanted to make the case that while Linkscape is a great tool for competitive link research,  we still need to cautiously inspect the other signals involved before we take action.</p> ]]></content:encoded> </item> <item><title>By: randfish</title><link>http://unstuckdigital.com/linkscape-falls-short/comment-page-1/#comment-23</link> <dc:creator>randfish</dc:creator> <pubDate>Wed, 19 Nov 2008 05:16:35 +0000</pubDate> <guid
isPermaLink="false">http://www.unstuckdigital.com/?p=310#comment-23</guid> <description>Mike - I think you make an excellent point here and the way search engines discount some links that Linkscape does not can obsfucate or provide less than ideal information. I would say that mozRank is still a great metric for SEOs in the know - going and looking at a lot of competitors, you&#039;ll find lots of high value pages (and can sort the links by them) to help get an idea of how juice is flowing and where it comes from. Granted, we&#039;d like to get much better with spam detection and mozTrust is a part of that. We&#039;re also a smaller index (1/3 to 1/5 the size of Google/Yahoo now), but over time, we&#039;ll be getting much bigger and broader.If there&#039;s any specific things you&#039;d like to see from the tool, don&#039;t hesitate to ping us. We&#039;ve got a ton of feature requests and enhancements we&#039;re working on, but with this much data to draw from, there&#039;s bound to be hundreds if not thousands of great ideas for how we can improve. You can email me personally - rand at seomoz dot org or shoot it to sitesupport at seomoz dot org and the dev team will put it in their pipeline.</description> <content:encoded><![CDATA[<p>Mike &#8211; I think you make an excellent point here and the way search engines discount some links that Linkscape does not can obsfucate or provide less than ideal information. I would say that mozRank is still a great metric for SEOs in the know &#8211; going and looking at a lot of competitors, you&#8217;ll find lots of high value pages (and can sort the links by them) to help get an idea of how juice is flowing and where it comes from. Granted, we&#8217;d like to get much better with spam detection and mozTrust is a part of that. We&#8217;re also a smaller index (1/3 to 1/5 the size of Google/Yahoo now), but over time, we&#8217;ll be getting much bigger and broader.</p><p>If there&#8217;s any specific things you&#8217;d like to see from the tool, don&#8217;t hesitate to ping us. We&#8217;ve got a ton of feature requests and enhancements we&#8217;re working on, but with this much data to draw from, there&#8217;s bound to be hundreds if not thousands of great ideas for how we can improve. You can email me personally &#8211; rand at seomoz dot org or shoot it to sitesupport at seomoz dot org and the dev team will put it in their pipeline.</p> ]]></content:encoded> </item> <item><title>By: Mike Tekula</title><link>http://unstuckdigital.com/linkscape-falls-short/comment-page-1/#comment-22</link> <dc:creator>Mike Tekula</dc:creator> <pubDate>Tue, 18 Nov 2008 20:51:43 +0000</pubDate> <guid
isPermaLink="false">http://www.unstuckdigital.com/?p=310#comment-22</guid> <description>Well, I certainly wouldn&#039;t say that Linkscape offers &lt;i&gt;no&lt;/i&gt; actionable data.I do think that the way mozRank is calculated and displayed doesn&#039;t account for this very important factor.  One major link from a site that has been penalized or banned by Google can throw mozRank off by a large degree.  That means you&#039;ve got to do a lot more homework on links and where they&#039;re coming from than what Linkscape has to offer, and I think this point renders mozRank as quite a diminished metric from what we might have hoped it would be.Still, I will continue to use and appreciate Linkscape from here on out.  It still offers a better picture of links on the web than search engines do.  But I think we need to take it, and especially mozRank, with a great big grain of salt.</description> <content:encoded><![CDATA[<p>Well, I certainly wouldn&#8217;t say that Linkscape offers <i>no</i> actionable data.</p><p>I do think that the way mozRank is calculated and displayed doesn&#8217;t account for this very important factor.  One major link from a site that has been penalized or banned by Google can throw mozRank off by a large degree.  That means you&#8217;ve got to do a lot more homework on links and where they&#8217;re coming from than what Linkscape has to offer, and I think this point renders mozRank as quite a diminished metric from what we might have hoped it would be.</p><p>Still, I will continue to use and appreciate Linkscape from here on out.  It still offers a better picture of links on the web than search engines do.  But I think we need to take it, and especially mozRank, with a great big grain of salt.</p> ]]></content:encoded> </item> </channel> </rss>
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