Most keyword research focuses on determining search usage and competition levels for a given keyword – and on estimating how relevant to a website’s products or offerings the keyword may be. A simplified keyword research work flow might look like this:
- Brainstorm keywords & get synonyms from keyword tools
- Use search databases to determine keyword traffic levels
- Estimate query type and relevance of keywords to website topic/offerings
Is there anything wrong with this approach? Not necessarily – in cases where a new website is being developed, this is the basic process required. But what about for existing websites that have been up and running for a significant amount of time?