Leveraging Analytics for Keyword Research

Most keyword research focuses on determining search usage and competition levels for a given keyword – and on estimating how relevant to a website’s products or offerings the keyword may be.  A simplified keyword research  work flow might look like this:

  1. Brainstorm keywords & get synonyms from keyword tools
  2. Use search databases to determine keyword traffic levels
  3. Estimate query type and relevance of keywords to website topic/offerings

Is there anything wrong with this approach?  Not necessarily – in cases where a new website is being developed, this is the basic process required.  But what about for existing websites that have been up and running for a significant amount of time?

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