Should you sell off your web marketing work to the lowest bidder?
The business-to-business service market trends towards commodification. As soon as something works and someone makes some money others follow – driving up the cost of doing business for everybody by undercutting existing pricing and increasing advertising saturation.
Online, where the true global economy is brewing, it’s hard not to compare services on price considering the sheer volume of options available.
Web development and marketing services are pretty cheap to come by. eLance, Guru and other rapid-fire service auctions make the initial steps of outsourcing painless. The perceived risk of being burned by a bad service provider approaches zero as the costs drop.
Go ahead, submit your project to eLance.com right now. Within a few days you’ll have dozens of proposals – some of which will offer below minimum-wage hourly pricing. This is the reality of the global market. This is what’s available.
This makes sense to business owners: why pay more if you can get it for less?
The problem is that you’re never getting the same “it.”
You can outsource your programming if you provide the right guidelines. You can outsource your busy work if you’re prepared to let a few fires be put out by hands other than your own. You can even outsource your daily schedule management if it suits you.
But understand the moment you’ve outsourced your strategy to the lowest bidder you are, in fact, risking everything.
For some things it doesn’t pay to cut corners.