Do you enjoy reading mission statements?
How about “welcome to our website” headlines? Photos of jigsaw puzzles and handshakes?
That’s weird, because according to the vast majority of small business websites out there, this stuff is the friggin cat’s pajamas. Why would anybody publish pages this way, if nobody likes it?
Because they failed, that’s why. And if you don’t want to fail too, here are ten things you probably shouldn’t do on your website.